Privacy policy

We appreciate your interest in our website. Protecting your personal data is very important to us. In this privacy policy, we inform you about the type, scope, and purpose of processing personal data when you use our website, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).

1. Responsible Party

The entity responsible for data processing on this website is:

MarketRight
Oranjeboomstraat 254 A
3071 BM Rotterdam
The Netherlands

Company number: 94835780

Email: info@dailyortho.uk
Telephone: +31 6 43 69 98 76

Our online store operates under the shop name DailyOrtho and primarily supplies goods to customers in the United Kingdom.

2. Access Data / Hosting

When you visit our website, data (so-called server log files) is automatically collected, which your browser transmits to our server or to Shopify:

Visited page
Date and time
Amount of data transferred
Referrer URL
Browser type and version
Operating system
IP address (shortened/anonymized)

Legal basis: Legitimate interest in the stability and functionality of the website (Art. 6(1)(f) UK GDPR).

Our website is operated by:

Shopify International Ltd.
2nd Floor Victoria Buildings
Haddington Road
Dublin 4, D04 XN32
Ireland

Further information on Shopify's data protection practices can be found here:
https://www.shopify.com/legal/privacy

3. Cookies & Consent Management

Our website uses cookies to provide features and improve the user experience.

Types of cookies:

Essential cookies (e.g. shopping cart, checkout functions)
Functional and statistical cookies (Shopify Analytics)
Marketing cookies (only with consent)

Legal basis:

Essential cookies – necessary for contract performance (Art. 6(1)(b) UK GDPR)
Statistical cookies – legitimate interest (Art. 6(1)(f) UK GDPR)
Marketing cookies – consent via cookie banner (Art. 6(1)(a) UK GDPR; Regulation 6 of the Privacy and Electronic Communications Regulations)

You can disable cookies in your browser at any time; however, this may lead to functional limitations.

4. Making Contact

When you contact us via our contact form or by email, we process your information solely to handle your request.

Legal basis: Pre-contractual or contractual measures and legitimate interest in general communication (Art. 6(1)(b) and Art. 6(1)(f) UK GDPR).

Data will be deleted as soon as your request has been fully processed, unless statutory retention periods apply.

5. Customer Account & Orders

When you open a customer account or place an order, we process the following data:

Name
Billing and delivery address
Email address
Phone number (optional)
Order data

Legal basis: Performance of a contract (Art. 6(1)(b) UK GDPR).

Data is stored in accordance with applicable commercial and tax law requirements and subsequently deleted.

6. Payment Processing

Payments are processed via Shopify Payments, a payment service provided by Shopify. For this purpose, the following data may be transmitted:

Name
Billing address
Payment details
Order information

Legal basis: Performance of a contract (Art. 6(1)(b) UK GDPR).

We do not store full payment details on our own servers. Further information can be found in Shopify's Privacy Policy:
https://www.shopify.com/legal/privacy

7. Shipping & Logistics

To deliver your order, we transmit the necessary data (name, address, and telephone number if applicable) to our warehouse or shipping partners.

Legal basis: Performance of a contract (Art. 6(1)(b) UK GDPR).

8. Analysis & Statistics

We use basic Shopify analytics features to optimise our website (e.g., page views and visitor numbers). The data collected is anonymized and not personally identifiable.

Legal basis: Legitimate interest in improving our website (Art. 6(1)(f) UK GDPR).

We do not use Google Analytics, Facebook Pixel, or Google Ads tracking unless you explicitly consent via our cookie banner.

9. Your Rights

Under the UK GDPR and the EU GDPR, you have the following rights:

Right of access – You may request a copy of the personal data we hold about you
Right to rectification – You may request correction of inaccurate data
Right to erasure – You may request deletion of your data, subject to legal retention obligations
Right to restriction and to object – You may ask us to limit or stop certain processing
Right to data portability – You may request your data in a portable format
Right to withdraw consent – You may withdraw consent at any time, without affecting the lawfulness of prior processing
Right to lodge a complaint – You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk, or with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at www.autoriteitpersoonsgegevens.nl

Requests may be sent to: info@dailyortho.uk

10. Storage Duration

Personal data is stored only as long as necessary for the respective purpose or as required by statutory retention periods under applicable law.

11. Cross-Border Data Transfers

As our business operates internationally, your data may be processed or stored outside of the United Kingdom, including in the Netherlands and Ireland where we and our platform provider are established, and in the United States by service providers such as Shopify. We ensure that appropriate safeguards are in place, including the UK adequacy regulations for the European Economic Area and, where required, the International Data Transfer Agreement or Standard Contractual Clauses.

Links to Our Policies

General Terms and Conditions
https://dailyortho.uk/policies/terms-of-service

Shipping Policy
https://dailyortho.uk/policies/shipping-policy

Return & Refund Policy
https://dailyortho.uk/policies/refund-policy

Contact
https://dailyortho.uk/pages/contact

Privacy policy

1. Responsible Party

2. Access Data / Hosting

3. Cookies & Consent Management

4. Making Contact

5. Customer Account & Orders

6. Payment Processing

7. Shipping & Logistics

8. Analysis & Statistics

9. Your Rights

10. Storage Duration

11. Cross-Border Data Transfers

Links to Our Policies

Company Information